Editorial Staff
Directory submission is one of the various ways to get backlinks to strengthen your site authority.
As per recent study, directory submission improves ranking in the SERP by more than 30 percent if it is done correctly.
Directory Site
Before getting to know what is directory submission, let’s first understand what does this “directory” means!
Directory is a website that store information about other websites.
They are basically websites that are promoting other sites.
Not only helping to promote other businesses, the directory sites are created for the purpose of helping the internet users to find the list of business according to each niche.
To easily identify which site is directory site and which aren’t, simply by seeing if they
Foursquare is one of the example of the directory site.
What is Directory Submission?
Directory submission is a process of submitting your website profile such as URL, niche, and description on the directory sites.
By submitting your website profile to the directory site, your website will gain a backlink and traffic from these directory sites.
Directory submission is a great way to get your site noticed from many potential opportunities.
The steps to do directory submission is pretty simple: register, fill in your site info such as URL, business name, description, or niche, and submit!
Common FAQ: is directory submission and article submission the same?
Directory submission is pretty similar to the article submission, but they’re not the same.
While article submission require you to submit an article with at least 1,000 words and get a backlink from that site, directory submission only require you to submit your website profile.
Both ways, you’ll get a backlink to your site.
How to do The Directory Submission Correctly?
After the penguin update in 2012, Google is more strict in screening all the practice of link building.
If you’re not careful in doing the directory submission, your site will end up penalized by Google.
There are important steps in doing directory submission correctly:
Do a Site Audit for Each Directory Sites Before You Submit
Remember the SEO metrics that you have learnt in our elementary course?
This time, you’ll need to use those to do the directory site audit before doing any directory submission.
Check the directory site’s metrics such as authority, traffic, spam score, and etc.
There is no point to do the directory submission to tons of low quality directory sites, since they’ll be treated as spam and low quality backlinks.
Schedule Submission
Don’t do tons of directory submissions in one time.
Instead start a planning by scheduling maybe like two or three submissions per day.
Google value organic links more than ever, if they see a website receives tons of backlink in one day while the other day aren’t, it will be suspicious.
Relevancy
Choose a category or niche that suit your site.
If you’re selecting directories that is far away from your niche, how do you expect your potential customers to find you?
Final Thought
Look at the page where your website would be listed and decide if you’re happy to be alongside the other websites on the page.
If you follow these tips, you’ll only choose the most valuable directories for your business.
