Throughout the time, Google has introduced a bunch of major updates.
It is important to get updated with all the changes if you still want to maintain your search engine ranking.
Panda update was one of the biggest update of Google algorithm, resulted in 80 percent of websites to lose ranking the week after implementation. This update was focused on on-page SEO such as keyword density, length of the content and meta information.
A year after the panda update, Google released the penguin update. With this penguin update, Google eliminates the practice of black hat link building and all the spammy links were downgraded.
In 2013, Google rolled out the hummingbird update. Instead of just matching vocabulary in the query to vocabulary in the search results, the hummingbird algorithm works to understand the meaning of the query and match it with relevant results.
As more and more people had started to use Google on their mobile device, Google used this mobilegeddon update to boost any websites that is mobile-friendly optimized. At this time, Google found that 50 percent of their search queries came from mobile phones.
In 2016, Google rolled out possum update which affected the local ranking filter. After the update, Google rank pages based on the physical location of the user. Therefore, local businesses are gaining benefits from this update.
In 2018, Google enhanced the Mobilegeddon to mobile-first index. Googlebot will first go to the mobile version, and secondly go to the desktop version. If having a mobile friendly site just works as a booster previously, now it is a must-have after the update.
In the same year as mobile-first index update, Google emphasized that the search queries related to health, financial, legal information and news information must be answered by each authorized expertise or organization. At the same time, Google also improved their search intent result based on the keywords.
In 2019, Google released a natural language programming model called BERT. BERT stands for Bidirectional Encoder Representations from Transformers. With BERT algorithm, Google now had improved in understanding and interpreting texts and sentences queries.
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