Editorial Staff
How often you checked your mobile phone compare to computer?
For most of the people, mobile phone is the first thing they check when they woke up in the morning and before bed.
This is why if your site still have not optimized for mobile experience, you will fall behind all your competitors.
In this module, you’ll going to learn about what is mobile SEO, why they’re important to SEO, and how to implement mobile SEO on your site.
What is Mobile SEO?
Mobile SEO is the way to improve a website’s mobile device experience to ensure the site is user friendly in the mobile device.
You might have a great site and optimized on search result. But when it come to mobile device? The format are still following the desktop version that your reader having difficulties to read it.
This is why mobile SEO is about improving the mobile-friendly experience.
Mobile optimization also includes making your site resources accessible to search engine spiders.
Why Mobile SEO is Important?
As the development of mobile device, more and more people has started to use Google on their mobile device.
Google realized this and released the Mobilegeddon algorithm update in 2015.
With this, Google stated that all the site that their algorithm will focus more on mobile search.
In 2018, Google enhanced their algorithm to Mobile-first Index. This means, Google’s bot will first go to the mobile version, and secondly go to the desktop version.
With these updates, it basically penalized all the sites that are not mobile friendly and nominated mobile experience as the ranking signal.
How to Optimize for Mobile SEO?
1. Make Your Site Responsive
There are several ways to make your site mobile friendly such as M configuration, dynamic serving and responsive site.
But we strongly recommend to ignore the first two and focus on the third option: making your site responsive.
With a responsive design, a site page’s layout and content will respond according to the device their using.
The great thing is, the responsive design created this without separating different URL and HTML like the M configuration and dynamic serving does.
2. Focus on Mobile-Experience
You can’t just leave the responsive feature do the rest for your mobile SEO.
Still, you need to check whether everything is right and friendly user for your readers.
Double check if your font is in the right size, the website design is user friendly, and etc.
3. Test Your Site
Google search console has the feature to check whether your site has any mobile usability issues.
In order to do that, login to the GSC account, and click on “Mobile Usability”.
Or, you can just use another tool from Google like Google’s Mobile-Friendly Test.
Just put your site on it, and run the test to see the report.
Should Your Site Use AMP?
Accelerated Mobile Pages are the simpler versions of website designed to load super quick on mobile devices.
In fact, AMP load 4x faster than those without.
So, is it a good thing to implement AMP on my mobile site?
Probably no.
We found out that implementing AMP has more drawbacks than without.
We agreed that it offer a fantastic speed. But it limit many function and restriction on CSS.
This means, by implementing AMP, you will no longer can control ads, popup and lightbox, and etc.
In the SEO perspective, it also hurt your link building effort.
By using AMP, your site will show the AMP URL provided by Google instead of your original URL.
This means when someone decided to link to you, there is a chance that they will link to the AMP URL instead of the original URL.
