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Question of
Which of the following search queries best exemplifies Commercial Investigation Intent?
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“How to bake a chocolate cake”
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“Buy new smartphone”
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“Best budget laptop for college”
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“Facebook login page”
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Question of
Which of the following scenarios best illustrates a common mistake when using keywords for SEO?
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Using highly specific and relevant keywords that accurately reflect the content of the webpage.
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Placing keywords strategically in titles, headers, and throughout the content to enhance relevance and readability.
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Overloading the webpage with a high density of keywords in an attempt to manipulate search engine rankings, resulting in poor readability.
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Regularly updating keywords based on changing search trends and user intent to maintain relevance.
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Question of
When conducting keyword research, which approach is likely to result in a less effective SEO strategy?
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Relying on keywords that are currently trending but have high competition and low relevance to your core audience.
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Selecting keywords with a high search volume and analyzing their competitive landscape to assess the feasibility of ranking.
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Prioritizing keywords based on their relevance to your content, even if their search volume is relatively low.
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Using historical search data to identify keywords with consistent search volume over time.
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Question of
When incorporating semantic keywords into your content, what is the recommended number of semantic keywords to use, and how should this number be adjusted based on content focus?
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Use 2 to 4 semantic keywords for all types of content, regardless of the focus or difficulty in finding variations.
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Utilize 4 to 6 semantic keywords for narrow topics and up to 8 if the topic is broad and variations are easily found.
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Aim for 4 to 6 semantic keywords if the main topic is broad, but increase to 8 if you can find more variations.
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Implement 8 semantic keywords consistently, as more keywords always enhance content relevance, regardless of the topic’s breadth.
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Question of
When developing an SEO strategy, under what circumstances might a website benefit more from using long tail keywords rather than short tail keywords?
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When the website has a strong authority and can compete effectively with other sites for broad, generic keywords.
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When the website’s primary goal is to maximize traffic through broad and highly competitive terms.
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When the website focuses on general topics and aims to target a wide audience with one or two-word terms.
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When the website is new with low authority and aims to attract highly targeted traffic with lower competition.
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Question of
Which scenario best describes the issue of keyword cannibalization in SEO?
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When a website uses a variety of unrelated keywords across multiple pages, leading to confusion about the site’s main focus.
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When multiple pages on a site target the same keyword or closely related terms, resulting in internal competition and diluted page authority.
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When a website updates its content frequently to target new keywords, which can lead to keyword overlap and decreased rankings.
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When a website maintains outdated content that doesn’t align with current SEO best practices, causing a drop in overall site performance.
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Question of
In SEO, which type of anchor text is generally considered best practice and why?
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Exact Match Keyword – It ensures the anchor text is highly relevant to the targeted page’s keyword, thereby enhancing the page’s ranking for that specific keyword.
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Generic Anchor Text – It provides a non-specific, neutral description that helps avoid keyword stuffing penalties and maintains a natural linking profile.
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Site Name – It reflects the credibility of the linked site and is useful for citing sources, but doesn’t provide detailed information about the linked page’s content.
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Partial Match Keyword – It includes variations of the targeted keyword, balancing relevance and natural language usage, making it the most SEO-friendly option.
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Question of
Keyword rank tracking is useful for comparing your site’s performance with competitors’ sites in real-time, offering a direct way to outperform them immediately.
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Correct
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False
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Question of
Imagine you have a relatively new website. Which of the following keywords would you select to target?
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nutritious dog food | Avg. monthly searches: 1k – 10K | Competition: Low
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low diet dog food for bulldog | Avg. monthly searches: 1k – 10K | Competition: Low
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dog food | Avg. monthly searches: 100k – 1M | Competition: Medium
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