Editorial Staff
As social media increased its usage and popularity, Google and the other search engine could not ignore them anymore.
This means that your site popularity and social media popularity should tie together.
How people talk about your website online can actually impact what you rank for.
And this is the power of social media!
Relationship Between Social Media and SEO
Although the number of shares in social media does not affect in SEO ranking, it generates a social signals that your content are useful to the target market.
When you created a super quality content to your readers, they become advocates.
When your readers find something valuable from your content, they will share it to their friends and social followers.
Then, their followers will do the same, and the cycle will keep continue.
Remember, what will happen if your page receives more visitors? Your ranking goes up!
Building Social Signal
Your website is the core page where you’re expecting your audience to land on the page and convert. However, social media works as the booster to your main website.
From there, you build a group of loyal visitors that drive constant traffic each time you publish a new content on your website.
Here are the top tier social media that you should build:
This is why many big news site such as NYTimes, Forbes are actively on social medias.
When they have new content publish, their reader will get notified and redirect from the social media post to the website content.
How to Build and Grow Social Media?
Building and growing social media requires you some strategies:
1. Content
People are not simply just following your social media for no reason, unless they’re bot followers.
If they find your social media’s post are engaging and useful for them, they will follow your social media account.
2. Keep Your Account Alive
Consistency is the key. Make sure to post on a regular basis, but not too spammy.
Some of the social media such as Pinterest allow you to schedule a posts for a time so that you don’t need to really active handling your social medias.
Sharing your new blog posts is a good thing, but you can also add some engaging post like give away pricing.
If your website has no new post, you can always re-shared the old post to drive traffic to the existing content.
3. Interact With Your Audience
When you shared your website content to the social medias, you’ll receive comments from your followers.
Don’t forget to monitor and interact with them by replying the comments.
4. Re-Adjust Your Illustration According to The Social Media
Different social media platform has different criteria and what works best on it.
For example, Facebook are good to go if you’re just do a simple sharing for your existing content without doing any adjustment.
However, social medias like Pinterest and Instagram doesn’t work the same way.
For example, Infographic content works best in Pinterest, while multiple engaging picture works best in Instagram.
5. Add Metadata
Metadata such as hashtag and image alt text can help to grow your social media post immensely.
Hashtag basically giving you a free post promotion so that any audience can find your post from the hashtag.
Image alt text is telling the search engine what is your post about and hence will affect the SEO of your social media post itself.
Final Thought
Setting up an established social media and grow them is quite challenging.
If you’re way too busy, it is not a bad idea to hire a social media admin to make sure that your social media account has a regular post while you’re busy.
Is it worth investing? Yes!
