Editorial Staff
The number of internet users are increasing tremendously in the recent years.
With more users are shifting to digital world, you might think that you will get more website’s visitors.
In fact, the number of competitors is increasing too.
This is why SEO is very important for your website in order to compete in the digital world.
Here are some facts & reasons why your website need SEO:
In fact, it is natural habit for everyone to do research first before buying something that can help them convinced to make the right decision and save some money.
Now, where do they research online?
Search engine!
By getting the organic traffic, you do not need to worry that the visitors coming to your website is irrelevant.
Organic traffic is the largest form of traffic to a website and SEO directly impact to this.
According to IPG, 65 percent people skip video advertisement and they claim that they do it as soon they had chance.
From these portion, 76 percent said that they did it because of habit.
Furthermore, around 46.2 percent of users worldwide admit that they are using ad blocker.
Not mentioning that there are some portions of internet user that ‘accidentally clicked’ the advertisement and close your website as soon they realize they are accidentally clicked it.
We did not said that paid advertising is not effective nowadays, but SEO offers the lowest close rate!
In average, SEO has close rate of 14.6 percent if you are rank first in the search engine.
Unlike paid advertising that will stop giving you traffic once your ads budget has ran out, SEO promotes your website 24/7 once your site ranked in the search engine.
We’re talking about the advantage of at least 60,000 Google searches every second!
With SEO, the visitors will be searching for you instead of you are searching for visitor.
This is because Google has a strict guideline for their algorithm to determine which site to show in their search engine.
And the top ranking site demonstrate much higher credibility than lower ranking site.
Therefore, by doing SEO, you build a brand that can be trusted.
After the possum algorithm update in 2016, Google rank pages based on the user’s location.
Since then, local search has became the fundamental of local and small businesses’ success.
With SEO, you can increase the conversion of potential local clients or buyers organically.
Although organic traffic (SEO) takes longer time to get the result, it is still cheaper as compared with paid traffic in the long term.
Once your page rank on the first result of the search engine, you are no longer have to keep spending money in order to get traffic to your website.
When the customer decide to click your link on the search engine, it is free, unlike paid traffic that requires you to pay per click.
1. 8 of 10 Consumers Research Online Before Buying
Are you the type of consumer that will do research first before buying something? Maybe, seeing for some reviews online, the quality comparison with other products, and etc. If yes, you are doing the same thing as other 80 percent of the other consumers.
In fact, it is natural habit for everyone to do research first before buying something that can help them convinced to make the right decision and save some money.
Now, where do they research online?
Search engine!
2. SEO Increases Your Website’s Organic & High Quality Traffic
Organic visibility gives you a high quality visitors that are looking for the specific information that your website has without attempting to persuade your visitors to visit your website.
By getting the organic traffic, you do not need to worry that the visitors coming to your website is irrelevant.
Organic traffic is the largest form of traffic to a website and SEO directly impact to this.
3. Lowest Close & Skip Rate
Did you get tired of seeing all the advertisement online? So does most of the internet user!
According to IPG, 65 percent people skip video advertisement and they claim that they do it as soon they had chance.
From these portion, 76 percent said that they did it because of habit.
Furthermore, around 46.2 percent of users worldwide admit that they are using ad blocker.
Not mentioning that there are some portions of internet user that ‘accidentally clicked’ the advertisement and close your website as soon they realize they are accidentally clicked it.
We did not said that paid advertising is not effective nowadays, but SEO offers the lowest close rate!
In average, SEO has close rate of 14.6 percent if you are rank first in the search engine.
4. SEO Offers 24/7 Promotion
Unlike paid advertising that will stop giving you traffic once your ads budget has ran out, SEO promotes your website 24/7 once your site ranked in the search engine.
We’re talking about the advantage of at least 60,000 Google searches every second!
With SEO, the visitors will be searching for you instead of you are searching for visitor.
5. SEO Builds Trust and Credibility
Many people trust the first search result when they are searching for any keywords in Google. The visitors sees the websites that rank well in Google as reputable and trustworthy.
This is because Google has a strict guideline for their algorithm to determine which site to show in their search engine.
And the top ranking site demonstrate much higher credibility than lower ranking site.
Therefore, by doing SEO, you build a brand that can be trusted.
6. Local SEO Increased Your Local Business Conversion
After the possum algorithm update in 2016, Google rank pages based on the user’s location.
Since then, local search has became the fundamental of local and small businesses’ success.
With SEO, you can increase the conversion of potential local clients or buyers organically.
7. SEO is Cheaper in The Long Term
In the digital marketing, sometimes a company get confused to choose budget between paid traffic or SEO. In our previous lesson of Organic Traffic vs Paid Traffic, we have covered the pro and cons of using both traffic.
Although organic traffic (SEO) takes longer time to get the result, it is still cheaper as compared with paid traffic in the long term.
Once your page rank on the first result of the search engine, you are no longer have to keep spending money in order to get traffic to your website.
When the customer decide to click your link on the search engine, it is free, unlike paid traffic that requires you to pay per click. Next Lesson
SEO can be a great way to make money online. We’re going to show you how you can make money from SEO so that you have the big picture of what you are going to do!
Proceed to Chapter 7