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Domain

Domain is basically the address of your website that people type on the URL bar to visit your website. what is domain In the real world, whether it is a store or business, they have a physical address to show their business location. Same goes to the internet world. A domain is useful for your potential visitors to visit your web page. So, we can say that domain is your “Internet address” what is domain address However, different from the real world address, the internet address here (Your domain) will stick to your business name forever. And, you might ask this question: “Can I still change my domain in the future?” Yes, you can change your domain anytime. But it is not recommended at all for SEO purposes. Why? Lets say you’ve created your website with the domain “www.creativeplumber.com” 2 years ago. Then all of a sudden you decided to change your business name to Inspired Plumber, in which you will consider to also change your domain to “www.inspiredplumber.com”. For the past 2 years, let’s say you’ve done some link building by placing 500 backlinks on other sites to increase your site’s authority. However, if you decided to change to “www.inspiredplumber.com”, all your backlinks and authority that you had built for the past 2 years in “www.creativeplumber.com” will be gone. All your contents that used to rank on the Google first page will be vanished once you change to a new domain. Changing a domain is not as simple as changing a physical address for your store in the real world. So, when you first set up your website, do a proper brain storming in choosing a right domain name that you will not regret in the future.

URL Component

Before choosing a right domain name, it is important for you to understand the basics of URL component. URL components You might have a question in mind, how does the basics of URL component contribute in choosing a domain name? Basically, there are 2 components that you need take note:

1. Domain Name

Domain name is unique for every websites in the internet. For instance, there is only one “apple.com”, and nobody can register another “apple.com”. That is why there are some people that make an “investment” by registering in domain names much earlier to hold it until there is a future brand/organization that want to buy from them at a high price.

2. Top Level Domain / Domain Extension

There are more than 1,000 TLDs in the internet. However, the most popular TLDs that people use nowadays are .com, .co, .org, .net, .ru. top level domain usage statistics On the technical level, there is no difference between these TLDs. Each of the TLD has different meanings. For example, “.com” is normally used for commercial, “edu” is for education, “org” is for organization, and etc. According to the research, your TLD has no effect on the search engine ranking. However, it could impact the SEO indirectly. Why? Some of the TLDs such as .biz and .info are often known to be used by spammers. People will be sceptical about clicking your link if you are choosing these well known spam reputation TLDs. As we know, user’s feedback is an important Google ranking factor. If lesser people click your content because of the well known spam TLD, there is a chance for your web page to go down in the search engine. The TLD can also be an option for you if your favorable domain had already being taken. For instance, if “bestplumbing.com” is not available, you can choose “bestplumbing.net” or “bestplumbing.co”. Thus, always remember to choose your TLD carefully when setting up your domain.

Where to Buy a Domain?

You can buy unlimited domains that you want. The average cost to own a domain is around $14.99 per year. Here are some popular companies where you can buy your domain: Do keep in mind that buying a domain does not automatically give you a hosting service. You’ll need to pay another fees for hosting your website. Some of the hosting service companies such as Bluehost, Hostgator provides a package where you can buy hosting service together with domain at one go.

Next Lesson

What is subdomain?

Proceed to Chapter 9

Written by Editorial Staff

Editorial Staff at Search Engine Mentor is a team of SEO experts led by Gian Stavin. Trusted by over millions of readers worldwide.