Editorial Staff
Influencer outreach is one of the off page SEO practice where you need to approach and build relationship with the influencers, inform them about your website blog or online store, in return of marketing benefit.
Role of Influencer in SEO
Influencers are the people who have tons of followers.
They can be YouTubers, celebgrams, bloggers, or medias.
When you approach an influencer, your goal is to get them to promote your site to their tons amount of audience.
On the search engine’s eye, although number of votes are matters, but they’re not counted equally.
Meaning to say, who vote you does matter and impact differently.
When your page is recommended by influencer, it has an ultimate signal that your content is recommended by influential people and it is a juice boost to your page rank.
Furthermore, with the traffic and engagement that you gain from collaborating with the influencer, the higher your rank in SERP will be.
How to do Influencer Outreach?
Influencer outreach must be done correctly in order to get the optimal SEO result.
Here are the step-by-step:
1. Make Sure to Optimize Your Content
The very first thing to do before doing any outreach is make sure that you have finished optimizing your content that you want to promote.
In this stage, you should done your homework in On-Page SEO checklist that you have learnt in the previous lesson.
Make sure that your content is great and outstanding.
The influencer that you’re going to reach will not just recommend your blog page if the content aren’t great. If the influencer recommend a poor content, it will give themselves a bad impact and loss of trust from their followers.
At this stage, you’ve must know what is the target keyword of your content.
2. Determine Who to Approach
You can’t simply pick an influencer and ask for a referral.
The huge number of the influencer’s followers is important, but there is no point of promoting to the large amount of audience if they’re not interested in your field.
For example, if your website is about automotive, you can’t simply pick a beauty influencer just for the sake of she has 1 million followers.
It will be irrelevant.
Important note: Don’t get tempted by the huge amount of followers. Followers can be faked nowadays by using bot followers. To prevent this, you should also check their post engagement, whether they have a consistent amount of engagement that suit your budget.
Always remember to reach influencers that has the same niche and field of interest as your site content.
3. Prepare What You Can Give in Return
Nobody give any free promotion. Well, if you manage to get one, you’re in luck!
Therefore, it is time to brainstorm what you can give to the influencer in return of promoting your site.
It is based on your budget and goals, here are some of the ideas:
- If you’re having an online store, you can offer them to become affiliate partner while they will receive some commission each time people buying from their link or promo code.
- Offer them giveaway gift. Everyone loves a free giveaway especially if the product is within their interest.
- You can also offer them promotional exchange. For example, if the influencer promote your site, you’ll promote them too in return.
- Or, you can also pay them with money.
4. Approach
After you decided which influencers to approach, now it is time to send them the approach.
You might want to contact their email, or direct message personally using your business account.
Start the approach with a friendly and professional message that clearly state your purpose and what you give in return.
If you approach by email, don’t forget to write an outstanding and interesting email title such as “We’re Interested to Collaborate With You”.
5. Follow Up
Some of the influencer might be busy or received too many message in one time. Hence, your outreach proposal might sometimes get ignored.
Follow up approach will be a great idea and it also show your passion and dedication.
The End Goal
Focus on the long term relationship instead of one time financial goal. This will help to build your reputation at the start.
Don’t get demotivated if you don’t get the recommendation from the influencer that you want.
Still, if the budget or partnership doesn’t meet the criteria, you can always reach other influencers.
