What is SERP?

SERP or Search Engine Result Page is the result page that is served to the internet users when they are trying to search something online using the search engine.

In other words, SERP is the Google’s response to a search query.

For example, whenever you search something on Google (search engine), it will redirect you to the result page(SERP).

The result can be articles, videos, images, infographics, research papers, and files that are coming from relevant web pages.

Here are the examples:

The results will be depending on the keyword that you input and how well the search engine’s algorithm can understand the user’s queries.

For example, if you search for ‘exercise training’, the SERP will show a list of articles from the web pages.

But what will happen if you add ‘videos’ after the word ‘exercise training’?

Check out below:

This is the example on how search engine’s algorithm showing the SERPs based on the keyword.

Now you’ve learnt what is search engine and SERP. Let’s proceed to the next chapter to understand how do search engines work!