Editorial Staff
Have you ever wonder why some of the pages have these star rating that appear on their search result?
Having the 5 stars rating review showed on the SERP is a milestone for every webmasters, especially an E-commerce store owner in which ratings are the important factor of customer’s decision making.
After finishing this module, you’ll be able to show the star rating on your webpages.
Why do You Need Star Ratings in Google Search Results?
“It is a milestone for business owner to have star ratings showed”, but why?
Let us point out the benefits for you:
- Boost the credibility and trustworthiness of your webpages.
- Increase the click through rate (CTR).
- Boost ranking on local SEO.
- Better SEO performance.
How to Get The Star Ratings in Google Search Results?
In order to show the ratings, here are steps that you’ll need to follow:
Step 1: Google My Business
If you haven’t have Google My Business yet, it is time to set up your business account profile.
With this, your business are able to get ratings.
Step 2: Get Numbers of Reviews
Now, it is time to get some reviews from real customers.
Encourage your customers to write reviews post purchasing your product or service.
Tips: You set up a rule to offer them some discount on the next purchase if they write a review about your business.
Step 3: Add the schema code on a specific product page
Google does not support the star ratings to show up on the root domain or homepage of the website.
This is stated in their guidelines that schema code should be placed on the specific web pages that show products or services.
If you need to refresh your memory on how to add schema markup on your site, please refer to our previous module here.
Please keep in mind to add this product schema code on top of any other existing schema code.
This is let Googlebot know that you prioritized this product schema code for the specific pages.
Step 4: Re-Crawl The Site
Now, notify Google that you’ve made all these changes on your page by request indexing on Google Search Console.
Final Thought
Getting a star ratings is not that complicated and hard as compared to other SERP feature like knowledge panel and sitelinks.
In fact, it is much more easier and very important at the same time.
So, get one on your product page now!
