Editorial Staff
There are two dimensions of search engine optimization that are inseparable: on-page SEO and off-page SEO.
If you only focus on developing one of the two, you can say goodbye to the chance of ranking in Google.
On-page SEO and off-page SEO are like a car and gasoline.
You cannot leave one of the two behind.
If you only own a car but with no fuel, your car will be just sitting as a decoration. Vice versa.
Now, let’s understand more about on-page SEO and off-page SEO!
In the technical perspective, on-page SEO leaves you full control to do experiment and testing, while off-page SEO is more limitless.
Although we should spend 70 percent of our time to do on-page SEO, the 30 percent portion of off-page SEO must not be missed out.
For example, creating a great and super optimum (on-page SEO) is not enough, you should also work on link building too (off-page SEO).
We will cover in depth on each elements for both on-page SEO and off-page SEO in the future lessons.
On-page SEO and off-page SEO are like a car and gasoline.
You cannot leave one of the two behind.
If you only own a car but with no fuel, your car will be just sitting as a decoration. Vice versa.
Now, let’s understand more about on-page SEO and off-page SEO!
Off-Page SEO
Off-page SEO is all the actions you take to rank higher in the search engine that ocured outside your website. This include all the SEO activities that occurred off your website such as:- Link building
- Social media marketing
- Influencer outreach
- Improve domain authority
- Newsletter
On-Page SEO
On-page SEO or often called as on-site SEO is all the actions you take to rank higher in the search engine that happen inside your website. This includes all the SEO activities that can be accessed on your website such as:- Content improvement
- Keyword research
- Internal linking
- External linking
- Optimize page title & meta description
- URL optimization
- Improve website page speed
- SSL/Https implementation
- Improve website’s mobile friendliness
On-Page SEO vs Off-Page SEO
Basically, on-page SEO tells the search engine what is your site about, while off-page SEO tells the search engine how popular your site is.
In the technical perspective, on-page SEO leaves you full control to do experiment and testing, while off-page SEO is more limitless.
70/30 Time Allocation Rule
Did you notice that on-page SEO has more “to do list” than off-page SEO? Exactly! That is why website owners should spend about 70 percent time of their time for on-page SEO optimization and 30 percent time of their time to improve off-page SEO.
Although we should spend 70 percent of our time to do on-page SEO, the 30 percent portion of off-page SEO must not be missed out.
For example, creating a great and super optimum (on-page SEO) is not enough, you should also work on link building too (off-page SEO).
We will cover in depth on each elements for both on-page SEO and off-page SEO in the future lessons. Next Lesson
In the SEO world, the only rule that we have to follow are the ones given by the search engines. And these rules are known as the “Webmaster Guidelines”. Find out more!
Proceed to Chapter 11