Editorial Staff
Mastering search engine optimization can be challenging especially if you just starting out.
Fortunately, SEO toolkits are invented to help you analyzing all the SEO metrics and boost the site rank on SERP.
There are bunch of useful features that you can utilize using Search Console. Here are our favorite:
GA basically provides you the traffic data about your audience, including their behavior, location, demographic, and etc.
By exporting these data, you can show your potential clients to show them the evidence about your audience demographic.
You also can breakdown the trend per region so that it can give you insight on what’s popular on each region.
With Google Trends, you can determine what content you’re going to write that people are searching for.
Finished finding topic to start from? Now, Google Keyword Planner is a tool that help you choose the right keyword that people are actually type on the SERP.
Auditing your site can give you insight about what needed to be improved from your site such as missing meta description, title tag, slow page, and etc.
This tool also offers you a solution for each problems by clicking the “Learn more” button next to each issue.
With this extension, you’re able to see the overview of site audit without entering one by one per page.
Just by having a free version, you can access bunch of useful feature such as SEO analysis and readability scoring that help you to see what you can improve from your content.
For example, Yoast will remind you if you did not use sufficient key phrase, internal link, external link, and meta description.
You also have option to exclude any specific page from being indexed for some reason.
With Ahrefs, you can see bunch of SEO metrics scoring such as domain rating, organic traffic, organic keywords, backlink, and many more.
However, Ahrefs only offers a free audit just for the site you owned – which you need to do some verification to show that you’re the owner of the site.
So, if you want to do site audit for other site, you must register for the paid version.
Just by entering the site’s URL, you can briefly see all the important SEO metrics such as domain authority, page authority, domain age, and etc.
However, Copyscape can be costly if you’re just starting up.
Alternatively, you can use free plagiarism checker such as Smallseotools but limited up to 1,000 words per checking.
This tool give insight about how much organic traffic that your site getting, keyword & content ideas, as well as site audit.
Unlike Ubersuggest that only showing the total organic traffic, Similarweb give you insights about the overall traffic (paid & organic) and provides the breakdown of the traffic sources.
This tool is useful if you want to analyze your competitor’s traffic source.
Now you have learnt about the SEO toolkits that could ease your SEO job. Let’s proceed with the next lesson!
What are SEO Toolkits?
SEO Toolkits are the tools or software that intended to assist the webmasters or the SEO experts to rank their website higher in the SERP. There are bunch of SEO toolkits out there with their own unique functions and usage strategies that are useful to search engine optimization. Some measure the SEO metrics. Some help you with the keyword research. Others will help you to check for broken links, and many more. Here are the top SEO toolkits in our list:1. Google Search Console
Google Search Console or GSC is free for anyone that has a website. All you need to do is add your website and verify by adding a code in your site.
There are bunch of useful features that you can utilize using Search Console. Here are our favorite:
- First, you can see the total click rate and impression that your site has in SERP.
- You have options to remove bad links that are pointing on your site (we will cover this in the future lesson).
- Submit Request to Google to Index a Specific Page Faster
2. Google Analytics
Similar to Search Console, Google analytics or GA is a popular free tool provided by Google that provides in depth data analysis about your website.
GA basically provides you the traffic data about your audience, including their behavior, location, demographic, and etc.
By exporting these data, you can show your potential clients to show them the evidence about your audience demographic.
3. Google Trends
Not sure about what’s hot or trending recently? Google Trends is a handy tool that will provides you insight on what people are currently searching and talk about.
You also can breakdown the trend per region so that it can give you insight on what’s popular on each region.
With Google Trends, you can determine what content you’re going to write that people are searching for.
4. Google Keyword Planner
Finished finding topic to start from? Now, Google Keyword Planner is a tool that help you choose the right keyword that people are actually type on the SERP.
5. Google Mobile-Friendly Test
After the algorithm update that happened in 2015, Google has determined that a website that is mobile friendly will get boosted in SERP. With Google Mobile-Friendly Test tool, the webmaster can test whether their site is considered mobile friendly or not in front of the search engine’s view.
6. Semrush Site Audit
Without the paid account, you can audit up to 100 site pages a month just by using Semrush free account.
Auditing your site can give you insight about what needed to be improved from your site such as missing meta description, title tag, slow page, and etc.
This tool also offers you a solution for each problems by clicking the “Learn more” button next to each issue.
7. SEOquake
SEOquake is a free browser extension that let you do the page SEO audits of your own site or competitor.
With this extension, you’re able to see the overview of site audit without entering one by one per page.
8. Yoast
Yoast is a WordPress plugin that has both free and paid version.
Just by having a free version, you can access bunch of useful feature such as SEO analysis and readability scoring that help you to see what you can improve from your content.
For example, Yoast will remind you if you did not use sufficient key phrase, internal link, external link, and meta description.
You also have option to exclude any specific page from being indexed for some reason.
9. Ahrefs
Ahrefs is a popular SEO toolkit that often used by SEO expert in measuring a site’s SEO metrics.
With Ahrefs, you can see bunch of SEO metrics scoring such as domain rating, organic traffic, organic keywords, backlink, and many more.
However, Ahrefs only offers a free audit just for the site you owned – which you need to do some verification to show that you’re the owner of the site.
So, if you want to do site audit for other site, you must register for the paid version.
10. Majestic
Majestic is another popular online SEO toolkit that gives you insight about the SEO metrics such as trust flow, citation flow which you will be learning later on in chapter 5. In brief, Majestic metric give an insight about how trustworthy and popular a site is.
11. Free DA Checker
If you want to do a brief check on a site’s worthiness, Free DA Checker could be a good option.
Just by entering the site’s URL, you can briefly see all the important SEO metrics such as domain authority, page authority, domain age, and etc.
12. Plagiarism Checker
Plagiarism or duplicate content can affect badly for a website’s SEO. Therefore, it is helpful for the editors or copywriters to utilize tool such as Copyscape to check whether the content passed the plagiarism scoring.
However, Copyscape can be costly if you’re just starting up.
Alternatively, you can use free plagiarism checker such as Smallseotools but limited up to 1,000 words per checking.
13. Ubersuggest
Similar to Ahrefs, Ubersuggest has both paid and free version to do a site audit and analyzed your competitor’s metrics.
This tool give insight about how much organic traffic that your site getting, keyword & content ideas, as well as site audit.
14. Similarweb
Similarweb is a free web-based tool to analyze the total traffic that coming to a site.
Unlike Ubersuggest that only showing the total organic traffic, Similarweb give you insights about the overall traffic (paid & organic) and provides the breakdown of the traffic sources.
This tool is useful if you want to analyze your competitor’s traffic source.
Now you have learnt about the SEO toolkits that could ease your SEO job. Let’s proceed with the next lesson! Next Lesson
Website structure is a vital aspect in SEO in which how you organized your website. In the next module, you’ll learn why website structure helps in SEO and what is the best practice to start improving it.
Proceed to Chapter 14